Starting them off young: school’s insistence on brand name supplies

I’m writing this one based on a tip from a concerned friend of a parent of a Copperas Cove ISD elementary school student, and based on some replies I got on Twitter when I asked about this. I’m not mentioning the specific school for privacy reasons, and because it really doesn’t matter (I looked at the school supply lists for all of the district’s schools and they are all like this).

At issue here is the practice of mentioning brand names on school supplies. There are tons of examples like this, but as a random example here’s the Martin Walker elementary list for pre-kindergarten (this is a screenshot of my PDF reader edited only by cropping; I have made no attempt to correct misspellings of brand names):

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I count at least four brand name mentions: “Ziplock” bags (the brand name is actually spelled Ziploc without the “k”), Crayola crayons, Elmer’s glue, and “Playdough” (the actual brand name is Play-Doh). (Don’t worry, I’ll get to the spelling issue in a moment; it’s tangential to the core reason for my post.)

Now, the rationale one of my Twitter followers gave in the specific case of crayons is that the colors change between Crayola and, say, Rose Art or a store brand. I would assume this applies to colored markers or other colored art supplies as well. As true as this may be, while I’m a fan of good marketing and branding, I find this a bit disturbing in two, possibly three different ways.

The first is that not all parents can necessarily afford to pay a premium for name brand products. I will admit at one point I was one of those kids growing up: I was called among other derisive names “the K-Mart kid” (this was before Wal-Mart’s dominance, in fact, this was when we still had K-Mart in Houston, years before K-Mart bet the farm on Martha Stewart prior to her legal difficulties in 2004). However, there is an amusing anecdote here: with some help we (my mom, grandmother, and I) did find a pair of Nike Wimbledon tennis shoes at a discount clothing outlet (Weiner’s) that all the kids thought we bought at Foot Locker for $70. (To my former classmates out there reading this: Fooled ya!) Anyway, kidding and humorous anecdotes aside, I think it’s a bit over-the-top for schools to insist upon brand names from parents pinching pennies for school supplies.

The second, which may be somewhat related to the first, is that we already have enough jealousy among school kids about clothing, shoes, and other fashion-related items such as backpacks. This adds to the “uneven playing field” when little Johnny or Jane are making do with Rose Art crayons while the better-off kids are showing off their set of Crayola. As much as the schools would like to make it so, asking for brand name items does not magically put money in the pockets of parents who have to buy them. It means maybe more of the kids will show up with, in this case, Crayola crayons, but the poorer kids will stand out that much more as a result.

The third, kids are impressionable. There are strict limits on advertising during children’s television programs for a reason. Now this is where my admiration of branding and marketing is really put to the test. I’m not opposed to marketing towards kids, but I think the first years of elementary school are a bit too young to surround kids with the insistence on name-brand items. There will be plenty of time for kids to learn consumerism and the nuances of branding and advertising from a consumer point of view. I’m pretty sure they won’t get it in kindergarten or first grade.

Now, the least the school districts can do, if they must put brand names in the school supply shopping lists, is spell them correctly. This is first and foremost, respect for the companies and their trademarks, and second, it’s also an example for the kids that will get to see these lists as well (they see them more often than school administrators think). Usually the school supplies change little from year to year, so it should be a simple matter of keeping a list of the name brands and how to spell them to refer to when late July/early August rolls around (or whenever the list comes out). Really, what does it say about our public school system when the school supply lists are published with mistakes such as these? What kind of confidence does it give the kids that know better and may even say “look mommy, they misspelled Ziploc” when they find it?

Fall of a farm

A recent New York Times editorial documented the unfortunate closing of the oldest family farm in the United States. Tuttle’s Red Barn in Dover, New Hampshire, is the latest victim of the economic downturn, though it would not be entirely correct to state it is entirely the economy which led to its demise.

To fully grasp the impact of this, one should note just how long this farm has been in operation. The Tuttle farm was founded in 1632, from a land grant in the New World from King Charles II to John Tuttle. Yes, 1632, well over a century prior to the signing of the Declaration of Independence.

The demise of the Tuttle farm has as much to do with the radical change in food production over the past century. From the article:

It is too simple to say, as the Tuttles have, that the recession killed a farm that had survived for nearly 400 years. What killed it was the economic structure of food production. Each year it has become harder for family farms to compete with industrial scale agriculture — heavily subsidized by the government — underselling them at every turn. In a system committed to the health of farms and their integration with local communities, the result would have been different. In 1632, and for many years after, the Tuttle farm was a necessity. In 2010, it is suddenly superfluous, or so we like to pretend.

While it is admirable that the Tuttle farm lasted as long as it did, I am saddened by the loss of a centuries-old institution. While I’ve never been to New Hampshire (in fact, I’ve probably done about 10% of the travel I would like to have by this point in my life), I do have a significant respect for farmers and ranchers which do things the old fashioned way. I hope the site at least continues in operation as a farm, ideally operated similar to the way the Tuttles kept going for so long. (In 2006, the farm was granted a deed restriction as conservation land, so at least the land will not be turned into yet another subdivision or strip mall.)

Anyway, on to my next point. It says a lot about how we, as a society, have changed, and not necessarily for the better. We’ve gone from getting our food from family-run farms, and for the most part respecting the dividing line between urban and rural areas, to mass-market, genetically-engineered produce and meats, and a level of urban sprawl that’s downright scary. To underscore what I mean, take for example the house I’m sitting in right now. It’s about a mile north of the I-610 loop. Back in the 1950s, when my grandparents moved out to this area, this was the outskirts of town. Now, one doesn’t see farmland as such until one clears The Woodlands going north (a good 20 miles up I-45).

I’m not saying we should tear down everything in the suburbs, but I have serious doubts this kind of sprawl is sustainable, especially given what it’s costing us. And the true cost of a lot of things is not evident at all from the price tag on the shelf.

Above the law: HPD officers told to ignore subpoenas

A recent Houston Chronicle story outlines the deserved low public opinion of a new Houston Police Department court appearance policy. Specifically, HPD officers are instructed not to show up in court until 1pm on trial days, even if the subpoena says 8am or 10:30am.

Unlike the police officers, defendants (the citizens on trial) are not allowed to leave the courtroom except for bathroom breaks or to put money in the parking meters. (Or possibly for lunch at noon, though the story does not mention this in particular.) Of particular note is this part of the story (emphasis added):

[Mark] Adlam [a defendant awaiting his speeding ticket trial that day] said that under the previous policy, his lawyer would quickly know if the complaining officer was available to testify. If an officer did not show, Adlam said, prosecutors would have no choice but to dismiss the ticket.

[Gary Blankinship, t]he head of the Houston Police Officers Union said the new policy — which was distributed late Friday and took effect Monday — will lead to massive gridlock of the municipal court system, as well as exposing officers to possible arrest for ignoring a lawful subpoena.

Normally I do not so readily concur with someone representing law enforcement, But when the HPOU leader sees the potential for officers to be arrested for ignoring the subpoenas, it’s obvious the policy is on its face illegal, in addition to being bad for the public opinion of Houston’s government.

Specifically, that opinion is that the potentially five-hour-long wait now encourages more citizens to just plead guilty so they can go back to work. Note that if a defendant does not show for trial, they are subject to an immediate citation for failure to appear (class C misdemeanor). Not surprisingly, the cops can come and go as they wish.

To his credit, the HPOU president, Gary Blankinship, has told officers to do what the subpoena says and disregard an “illegal order” by the chief. I admire and respect that, but at the same time, I recognize that an unwillingness to back down to Mayor Annise Parker and Chief of Police Charles McClelland is bound to come with its own share of consequences. Indeed, doing the right thing is against one’s best interests so often it’s not funny.

In case anyone’s wondering, this kind of thing is why I did not vote for Annise Parker for mayor. I would like to think Gene Locke would have handled this better.

A black mark on La Marque

The Houston Chronicle recently reported on perhaps the biggest failure by a Houston area suburb to foster a better police-citizen relationship in recent memory. La Marque’s police chief, Randall Aragon, has instructed the city’s officers to use a “pro-arrest” policy when dealing with littering violations. From the article:

The new get-tough policy aims to cut violent crime in La Marque by eliminating the petty crimes, Police Chief Randall Aragon said.

“When you take care of the little things, the big things start falling in place,” Aragon said.

If there is a littering problem that needs to be addressed, that’s one thing. However, the story goes on to mention in the previous six months, only one littering ticket has been written. Count it: one. Also to note is that littering is a class C misdemeanor, meaning it is not eligible to be punished with a jail sentence (that being reserved for class B misdemeanors and higher).

Is it any wonder why the reputation of so many of Houston’s suburb city police departments is so low? La Marque is only the tip of the iceberg. Ask around what people think of the police departments of Jersey Village, Bellaire, West University, Tomball, Conroe, Katy, Pasadena, Baytown, and Humble. Just to name a few. Hopefully most of them, and Houston itself, will not so eagerly adopt policies like this one doomed to tarnish the reputation of La Marque’s police department for years, and make “La Marque’s finest” impossible to say with a straight face.

Taking a slice out of the DRM dragon

As recently reported in chron.com’s Techblog, the Librarian of Congress has approved a few important exceptions to the force of law afforded to digital restrictions management (DRM). This ruling has given the Electronic Frontier Foundation (EFF) grounds to claim victory.

Most of these are long overdue. There were six items, I’m only going to touch on four of them.

The most-noted is that jailbreaking an iPhone, or for that matter, any similar mobile telephone or computing device, is not a DMCA violation now. There’s considerable doubt on whether it was a DMCA violation to begin with, but of course, it’s kind of moot now. This decision, while important, does not even come close to solving the issues with DRM on the iPhone. Apple can still refuse to honor the warranty for jailbroken iPhones and almost certainly will. Play Apple’s game, follow Apple’s rules, and bow to Apple’s whims. There’s still a very real risk that jailbreaking one’s iPhone will sooner or later “brick” it, and there are other laws which may apply to the DRM on an iPhone besides copyright. This ruling would appear at first glance to not necessarily apply to the iPad.

Another victory, which I consider the most important, is for cracking DVD copy protection (Content Scrambling System, or CSS, not to be confused with Cascading Style Sheets). The exceptions granted are for educational uses at colleges and universities, documentary filmmaking, and noncommercial videos. Curiously, the educational exception leaves out elementary and secondary schools. I doubt this was intentional, but either way, the big change is that tools such as DeCSS have substantial non-infringing uses now.

Yet another important victory in this ruling relates to ebooks which have disabled the read-aloud function via DRM. The fact this ruling had to be made to begin with shows just how far the draconian abuse of DRM can go. Maybe this will get the attention of Amazon, Barnes and Noble, and yes, even Apple.

Finally, it’s now legally permissible to get around old dongle-based restrictions when the dongle is damaged, obsolete, and no longer being made. I’m surprised any software companies would use such obnoxious and environmentally unfriendly license restriction enforcement techniques today. Yet I do remember seeing reference to USB dongles some years ago, so it’s quite likely they are still being deployed in 2010.

A little sidenode here: my first experience with dongle-based license restriction enforcement is rather humorous. I remember an old golf game called Leader Board for my Atari 1200XL which came with such a device. It took me about five minutes in BASIC to figure out what it did (it appeared as a joystick with both the up and down switches shorted). Having noted this, I was able to rig up a broken joystick to mimic the dongle long after I could no longer find it.