Not-so-clever photo editing

Mashable reports on an unbelievable blooper from a company that really should know better.

Microsoft published at least two different versions of an ad, editing the photo in one. The change made was to replace the head of a black man–and only the head–with the head of a white man. While the change is not as noticeable if one only sees the Polish version of the image, it’s glaringly obvious if one sees both versions.

This was a PR disaster in the making from the beginning. To their credit, Microsoft did issue an apology in a prompt fashion. But really, you’d think Microsoft would know better. So should their ad agencies. It would make more sense to have extra models and shoot two pictures. It’s understandable to localize advertising, but it’s inexcusable to be this sloppy and this insensitive about it.