So I was up late checking out Twitter, reading some of the URLs posted, as well as the occasional refresh on Flickr to see the latest happenings in a couple of groups I’ve gotten really active in, and other miscellaneous things. And then this caught my eye:
Well, not entirely true. As served, there’s a Flash movie overlay that first asks for your birthdate (I never found out exactly what changes for over/under 18 or 13, and I am assuming nothing changes for over/under 21 since the last Skittles I had weren’t vodka or rum flavored). Get past this, though, and indeed you see the Twitter search as a backdrop.
I think from then on the next few tweets of mine tell the story best:
skquinn: wow. news of Skittles changing the site to mainly show a Twitter search spread, and the profanity/vulgarity starts *flying*!
There were certainly others I missed or didn’t really think were quite as notable. I think things have calmed down enough now, of course we will no doubt see the occasional bozo that says “look I can tweet a swear word and it shows up on skittles.com” but overall this is the gutsiest marketing move I have seen in a while (except for the unnecessary dependency on Flash), so much so that I’m probably going to buy a couple of bags of Skittles next chance I get.